My third project was to export in France the famous Finnish Dish Drying cabinet. 

To export a product in France you have to respect the following steps:

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1. Analyse opportunities

2. Design printing manufacturing

3. Corporative contact company in Finland who are maybe interested by the Finnish market 

4. come to company in France and say them that a Finnish company are interest to export their product here. 

 

 

So the fisrt step was to present the product in front of the  group. 

Here you can find my PPt presentation: 

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And this is my script : 

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"Gebhard estimated that the average household spends almost three and a half years washing and drying dishes over the course of a lifetime.

 

Dishwashers are costly and bulky, while side-sink racks add to counter clutter. 

 

With that in mind, Maiju Gebhard In the 1940s, set out to simplify the process with a practical design: the dish draining closet, or "Astiankuivauskaappi" in Finnish 

 

Gaps in the shelf of the cabinet above the sink allow dishes to try on their own in storage - saving time, money, and environmental waste. 

The Finnish Invention Foundation has named it one of the most important Finnish inventions of the 20th century.

 

You’ll find them mostly in Finland, but the Swedish and Italians have also succumbed to their charms.

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 Why : 

 

Do your clean dishes take up too much space on the worktop? Then this dish drainer is a perfect solution. - no more dishes, and you have more space on the worktop

 

-simply let your dishes dry in their own time in a cabinet?

-it’s practical, unobtrusive and cheap 

-real Finnish design 

-gain of space in kitchen 

-more esthetic we can’t see the dish drying 

 

Target wide all people with kitchen and without dryer 

How import : 

 

4 different ways :

Ikea import product 

Brands who currently sell it in other country 

French brands import just the concept so just shelf and drain system and people will adapt it to their own kitchen 

French brands of kitchen : include it to kitchen"  

 

The second step was to reflect on the several way to export it in france. I have had to choose the best option. 

I choosed to import brand of finnish of dish dryer cabinet in France.

Thank to the help of a Finnish student , I found some brands and I tried to find more information about  it, tried to compare their advantages. So I made this little benchmark to compare. 

 

"https://www.k-rauta.fi/rautakauppa/kuivauskaapin-ritilat

10-12 euro lot of choice 

 

https://www.bauhaus.fi/keittio-kylpyhuone-ja-sauna/keittio/keittiotarvikkeet.html

10 euro lots of choice 

 

https://www.puuilo.fi/astiakaapin-lautashylly-765

One article 8 euro good 

 

https://www.stark-suomi.fi/fi/sisustus/hyllyt-ja-ritilät

Several model : but 10 - 70 euro so hight postionniing 

https://www.byggmax.fi/levytavara/hyllytasot

2 choice different only one really good 

 

https://www.lankajamuovi.fi/keittio/astiankuivaus/kuivauskaapin-ritilat.html

Lots of choice : color , personalizable 

Less than 10 $ 

Best one

 

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Summarize :

Same price same choice same model so so différenciation between brands "

 

So my next step is to find more information about the Product : production, cost, material raw 

and try to contact Finnish company and after french shop where I can import finish brands. But I will pursuit this work the next semester.  

 

 

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